5th Birthday



With extraordinary insight and energy, Schrayer & Associates helped turn our vision into reality, creating a signature Capitol Hill event and a multi-tiered advocacy and social media campaign that engaged diverse allies in celebration of America’s global leadership role on behalf of child health and survival over the past 25 years.
– David Douglas, Director, Advocates for Development Assistance
Advocates for Development Assistance, which supports increased U.S. foreign assistance, called upon Schrayer & Associates to produce an impactful campaign to celebrate the remarkable progress in child survival and health over the past 25 years and the indispensable role of America’s global leadership.


In four short months, Schrayer & Associates designed, branded and implemented the 5th Birthday and Beyond campaign, building a diverse coalition of corporations, NGOs, faith-based organizations, and civic groups, launching a website, and facilitating a social media movement.  Our efforts culminated in a Capitol Hill event engaging supporters and members of Congress who pledged their commitment to healthy children around the globe.


  • Nearly 38 million impacts through social media
  • Support from President and Laura Bush, Hillary Clinton, Colin Powell, Bill Gates, among many others
  • Hundreds of businesses and organizations – from Coca-Cola and Johnson & Johnson to CARE and Save the Children – came together in support of healthy children
  • Capitol Hill event featuring a rare display of bipartisan leadership with businesses and NGOs joining forces to leverage nearly $2.5 billion in private resources for global health program