5TH BIRTHDAY AND BEYOND
– David Douglas, Director, Advocates for Development Assistance
In four short months, Schrayer & Associates designed, branded and implemented the 5th Birthday and Beyond campaign, building a diverse coalition of corporations, NGOs, faith-based organizations, and civic groups, launching a website, and facilitating a social media movement. Our efforts culminated in a Capitol Hill event engaging supporters and members of Congress who pledged their commitment to healthy children around the globe.
- Nearly 38 million impacts through social media
- Support from President and Laura Bush, Hillary Clinton, Colin Powell, Bill Gates, among many others
- Hundreds of businesses and organizations – from Coca-Cola and Johnson & Johnson to CARE and Save the Children – came together in support of healthy children
- Capitol Hill event featuring a rare display of bipartisan leadership with businesses and NGOs joining forces to leverage nearly $2.5 billion in private resources for global health program