5TH BIRTHDAY AND BEYOND
CHALLENGE:
With extraordinary insight and energy, Schrayer & Associates helped turn our vision into reality, creating a signature Capitol Hill event and a multi-tiered advocacy and social media campaign that engaged diverse allies in celebration of America’s global leadership role on behalf of child health and survival over the past 25 years.
– David Douglas, Director, Advocates for Development Assistance
Advocates for Development Assistance, which supports increased U.S. foreign assistance, called upon Schrayer & Associates to produce an impactful campaign to celebrate the remarkable progress in child survival and health over the past 25 years and the indispensable role of America’s global leadership.
– David Douglas, Director, Advocates for Development Assistance
APPROACH:
In four short months, Schrayer & Associates designed, branded and implemented the 5th Birthday and Beyond campaign, building a diverse coalition of corporations, NGOs, faith-based organizations, and civic groups, launching a website, and facilitating a social media movement. Our efforts culminated in a Capitol Hill event engaging supporters and members of Congress who pledged their commitment to healthy children around the globe.
RESULTS:
- Nearly 38 million impacts through social media
- Support from President and Laura Bush, Hillary Clinton, Colin Powell, Bill Gates, among many others
- Hundreds of businesses and organizations – from Coca-Cola and Johnson & Johnson to CARE and Save the Children – came together in support of healthy children
- Capitol Hill event featuring a rare display of bipartisan leadership with businesses and NGOs joining forces to leverage nearly $2.5 billion in private resources for global health program
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