GOING BEHIND THE HEADLINES: PIVOTING TO A VIRTUAL ENVIRONMENT

Jewish Federations of North America

Challenge:

When the pandemic began spreading across the country in early 2020 and most offices sent their employees home, Schrayer & Associates recognized that many organizations would be seeking innovative ways to connect with their constituencies. With in-person events no longer an option – at least for the foreseeable future – pivoting to a virtual world became a necessity.

Based on prior experience working with the Jewish Federations of North America, S&A approached the leadership of JFNA’s National Women’s Philanthropy with an idea for a virtual speaker series

REBOOT

Challenge:

After 18 years making Jewish traditions and rituals more relevant for the 21st century – especially for younger and less affiliated Jews – Reboot came to Schrayer & Associates looking for help to build a more sustainable business model. While seeking to continue its mission of reinventing and reinforcing Jewish culture, Reboot recognized that it would need to change course if it was going to grow and re-imagine itself, becoming the powerhouse creative development arm of the Jewish community at the scale it envisioned. The question was how? How could

AMERICANS FOR RESPONSIBLE SOLUTIONS
CHALLENGE:

Following the tragedy at Sandy Hook in 2012, former Congresswoman Gabrielle Giffords and her husband, retired astronaut and Navy Captain Mark Kelly, founded Americans for Responsible Solutions (ARS) with a singular goal of advancing common sense solutions to our nation’s gun violence epidemic. Recognizing the need for a broader-based constituency in support of their efforts, ARS turned to Schrayer & Associates to help them build a national coalition of Americans who support the Second Amendment rights of law-abiding citizens, but also believe gun safety reform will save

5TH BIRTHDAY AND BEYOND
CHALLENGE:
With extraordinary insight and energy, Schrayer & Associates helped turn our vision into reality, creating a signature Capitol Hill event and a multi-tiered advocacy and social media campaign that engaged diverse allies in celebration of America’s global leadership role on behalf of child health and survival over the past 25 years.
– David Douglas, Director, Advocates for Development Assistance
Advocates for Development Assistance, which supports increased U.S. foreign assistance, called upon Schrayer & Associates to produce an impactful campaign to celebrate the remarkable progress in child survival and health

WAITING FOR “SUPERMAN”
CHALLENGE:

Through his documentary, Waiting for “Superman”, Academy Award-winning director Davis Guggenheim sought to increase public awareness and generate a nationwide dialogue around the issue of education reform. Participant Media, the film’s producer, turned to Schrayer & Associates to develop a social action campaign that would raise public awareness around education reform and maximize the film’s potential for citizen action.

APPROACH:

Weeks before the Sundance Film Festival, Schrayer & Associates began planning the campaign with a core message: “every child deserves a great education”. The campaign engaged policymakers and movie-goers alike

U.S. GLOBAL LEADERSHIP COALITION
CHALLENGE:
When funding for U.S. foreign assistance programs was at risk, the founders of the USGLC had the good sense to turn to Liz Schrayer to organize them into an effective, cohesive voice. In the years since, the work of Liz and her team has greatly enhanced our efforts, turning the USGLC into a power player in Washington circles.
– Selina Jackson & Sean Callahan, Co–Chairs, U.S. Global Leadership Coalition
In the mid-1990s, funding for the International Affairs Budget was at an all-time low with members of Congress bragging they

Food, Inc.
CHALLENGE:
When we wanted a Washington presence to advance the social action and advocacy campaign for our documentary, FOOD Inc., Schrayer & Associates was a perfect choice to help shape our program, develop our message and material, and implement a complex, yet flawless, Capitol Hill day.
– John Schreiber, Former Executive Vice President, Social Action & Advocacy, Participant Media
Participant Media is that rare Hollywood production company that uses its films to effect positive social change. Prior to the release of its critically acclaimed documentary, FOOD, Inc., the company looked to Schrayer

CHILDREN’S HOSPITAL ASSOCIATION
CHALLENGE:

Over a decade ago, the Children’s Hospital Association, which represents more than 220 hospitals around the country, reached out to Schrayer & Associates to develop a strategy for enhancing their impact on Capitol Hill. They knew they had a powerful story to tell, but needed guidance on how best to deliver their message.

APPROACH:

Schrayer & Associates worked with the Association to develop a comprehensive strategy to engage hospital trustees, donors, family members and community leaders as informed advocates for their member hospitals and the young patients they serve. Among